King Wu inquired of the T’ai Kung: “I want to attain our aim [of overthrowing the Shang], but I have three doubts. I am afraid that our strength will be inadequate to attack the strong, to estrange his close supporters within the court, and disperse his people. What shall I do?” The T’ai Kung replied: “Accord with the situation, be very cautious in making plans, and employ your material resources. Now in order to attack the strong, you must nurture them to make them even stronger, and increase them to make them even more extensive. What is too strong will certainly break; what is too extensive must have deficiencies. Attack the strong through his strength. Cause the estrangement of his favored officials by using his favorites, and disperse his people by means of the people. “Now in the Tao of planning, thoroughness and secrecy are treasured. You should become involved with him in numerous affairs and ply him with temptations of profit. Conflict will then surely arise. “If you want to cause his close supporters to become estranged from him, you must do it by using what they love–making gifts to those he favors, giving them what they want. Tempt